2024 – Brand Identity

Carpe Diem Café & Wine Bar is a locally owned coffee house, wine bar, and Italian artisan Gelateria with gelato and sorbetto made in house daily.


This rebrand reimagines the visual identity of the café to match the owner’s vision: a sophisticated but modern European-modeled café experience.












The main goals of the rebrand were to improve the organization of the menu, create additional assets like business cards and packaging, and provide a consistent visual system that reflects the look and feel of the interior space.