Located in downtown Lafayette, LA, Carpe Diem Café & Wine Bar is a locally owned coffee house, wine bar, and Italian artisan Gelateria with gelato and sorbetto made in house daily. This rebrand reimagines the visual identity to match the owner’s vision: a sophisticated but modern European-modeled café experience.

The main goals were to highlight the range of items offered on their menu while providing a consistent system that reflects the look and feel of the interior space.