Situated in Boone, NC, Dogwood Outpost sells outdoor-inspired apparel and accessories and strongly values environmental conservation, sustainability, affordability, and supporting local parks and lands.

The brand emphasizes the store’s values while also creating a sense of nostalgia, warmth, and adventure. The designs on the products are inspired by local parks, wildlife, and plants.

While the colors are vibrant, welcoming and drawn from local flora and fauna, the typography references local signage and woodblock letters and prints.