2024 – Brand Identity & Web Design

Humble Harvest believes that everyone deserves access to fresh, homegrown goodness, no matter the space limitations.


Humble Harvest is a fictitious urban gardening subscription service. 

“Our mission is to empower you to grow your own food by providing curated quarterly subscription boxes filled with everything you need, from seeds to lattice to UV lights! Seed availability changes constantly to match what’s in season in your area. From seed to supper, we're here to help.”









First, a brand identity was developed. While colors differentiate types of plants on seed packet packaging, patterns differentiate seasons. This pattern was created for the Summer box. 













Then, a website prototype was developed. The main goals of the single page design were to provide an overview of the company, showcase the products and reviews, and create a place to sign up for the newsletter, all while keeping to the look and feel of the brand.