2024 – Brand Identity

Wheeler Munroe Leather Company products are made by hand with quality materials and impeccable craftsmanship.


Wheeler Munroe Leather Company produces and sells fine leather tool belts. Every item is an original design, made in house, made to order. 

This brand, the packaging materials, and brand guidelines document were developed over the course of several months. The WMLC Brand fuses the reliability, artistry, and timeless design of durable, well-made products with the vibrant craft culture of Appalachia.
 







The star shape was created from the negative space of letters "W" and "M." The shape embodies the company's connection to place and craft through its resemblance to barn quilt patterns, and it symbolizes the company's connection to flowers/gardening.









This color palette conveys a sense of warmth, heritage, and sophistication. While the primary heading font echoes the brand's commitment to craftsmanship and durability, the simplicity of the body copy font ensures readability and versatility across various applications.