2025 – Merchandise Design

For Love of Beer & Mountains is a partnership between the Southern Appalachian Highlands Conservancy and local breweries.

The Southern Appalachian Highlands Conservancy is a non-profit organization based in Asheville, North Carolina. Their mission is to conserve the unique plant and animal habitat, clean water, farmland, scenic beauty, and places for all people to enjoy outdoor recreation in the mountains of North Carolina and Tennessee, enduring for future generations.

This partnership highlights stewardship of the land, improved water quality, and the resulting excellent beer this region can produce.

The goal of this project was to create a compelling design to be printed on t-shirts, sweatshirts and hoodies, then sold both online and at brewery pop up events. The following designs were shown to the client for consideration.

Ultimately, the third design was selected. Click here to learn more about SAHC, and click here to support their mission by purchasing official SAHC merchandise.